Comments on: Social media similar to other marketing http://www.parjustlisted.com/archives/2109#utm_source=feed&utm_medium=feed&utm_campaign=feed Your source for real estate news from the PA Association of Realtors® Wed, 08 Feb 2012 15:24:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kathy Opperman http://www.parjustlisted.com/archives/2109/comment-page-1#comment-292 Kathy Opperman Fri, 11 Dec 2009 00:31:57 +0000 http://www.parjustlisted.com/?p=2109#comment-292 Bill, You know how much I respect and admire you and you also know how much we differ on our opinions on posting listings on Facebook. I see agents effectively balancing business and relationship building skills using Facebook. I can see when an agent posts their listings and their non-REALTOR friends compliment them, ask to see the house and, still others say they are going to tell a friend about it. As long as you find the balance, agents can do this well and it does bring them business. I met an agent at Triple Play who told me he attributes 7 of his sales in 2009 to his Facebook account. That's SEVEN sales from Social Medial when the average agent in the US does 4-5 sales a year for all sources! So, I truly believe if an agent follows the advertising guidelines, they can effectively promote themselves as business professionals to their friends on the personal pages. And I am sure you would agree that they absolutely should be posting their listings on their FAN pages on Facebook. I further believe that when I am with friends at a party, and the topic of real estate comes up, I am sure to tell them about a great new home my company listed in their area. I don't see anything wrong with agents telling friends about a great new home they listed and how the seller who hired them wants to be sure they are getting the word out. I think these agents are respected by their friends for what they do for a living. I applaud you for getting the word out with Social Media, and I think there is a great deal for agents to learn on how to create that effective balance. Bill, You know how much I respect and admire you and you also know how much we differ on our opinions on posting listings on Facebook. I see agents effectively balancing business and relationship building skills using Facebook. I can see when an agent posts their listings and their non-REALTOR friends compliment them, ask to see the house and, still others say they are going to tell a friend about it. As long as you find the balance, agents can do this well and it does bring them business. I met an agent at Triple Play who told me he attributes 7 of his sales in 2009 to his Facebook account. That’s SEVEN sales from Social Medial when the average agent in the US does 4-5 sales a year for all sources!

So, I truly believe if an agent follows the advertising guidelines, they can effectively promote themselves as business professionals to their friends on the personal pages. And I am sure you would agree that they absolutely should be posting their listings on their FAN pages on Facebook.

I further believe that when I am with friends at a party, and the topic of real estate comes up, I am sure to tell them about a great new home my company listed in their area. I don’t see anything wrong with agents telling friends about a great new home they listed and how the seller who hired them wants to be sure they are getting the word out. I think these agents are respected by their friends for what they do for a living.

I applaud you for getting the word out with Social Media, and I think there is a great deal for agents to learn on how to create that effective balance.

]]> By: Jim Ryal http://www.parjustlisted.com/archives/2109/comment-page-1#comment-205 Jim Ryal Fri, 16 Oct 2009 20:48:45 +0000 http://www.parjustlisted.com/?p=2109#comment-205 Thanks Bill, enjoyed the article. Look forward to hearing more at Triple Play. Swanepoel also noted that only 10% of those listening yesterday will go out and react or take action. Thought that was interesting. And to Andrew Wetzel...congratulations on your election for another term on the Suburban West Board of Directors. Jim Ryal Thanks Bill, enjoyed the article. Look forward to hearing more at Triple Play.

Swanepoel also noted that only 10% of those listening yesterday will go out and react or take action. Thought that was interesting.

And to Andrew Wetzel…congratulations on your election for another term on the Suburban West Board of Directors.

Jim Ryal

]]> By: Andrew Wetzel http://www.parjustlisted.com/archives/2109/comment-page-1#comment-200 Andrew Wetzel Fri, 16 Oct 2009 11:11:18 +0000 http://www.parjustlisted.com/?p=2109#comment-200 Great article Bill! We had a joint meeting yesterday (Suburban West Realtors Association and the Montgomery County Association) and were fortunate to have Stefan Swanepoel as our featured speaker. He used this analogy: social media is like a barbecue. You wouldn't go to a barbecue and start telling everyone about your listings and asking for their business. Like the Internet of a few years ago, social media is a "new frontier" with no real rules. We have to create them as we go. Thanks for all you do! Andrew Wetzel Great article Bill! We had a joint meeting yesterday (Suburban West Realtors Association and the Montgomery County Association) and were fortunate to have Stefan Swanepoel as our featured speaker. He used this analogy: social media is like a barbecue. You wouldn’t go to a barbecue and start telling everyone about your listings and asking for their business.

Like the Internet of a few years ago, social media is a “new frontier” with no real rules. We have to create them as we go.

Thanks for all you do!

Andrew Wetzel

]]> By: Dan Cummings http://www.parjustlisted.com/archives/2109/comment-page-1#comment-198 Dan Cummings Thu, 15 Oct 2009 11:29:46 +0000 http://www.parjustlisted.com/?p=2109#comment-198 Nice summation of on-line socializing! Nice summation of on-line socializing!

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