Podcast: All the rules apply when targeting customers on social media

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Many PAR members communicate through social networking. Hank Lerner, director of member and legal services, says if REALTORS® are going to target potential real estate customers online, “all the regulations of the PA Real Estate Commission, licensing act and Code of Ethics still apply.”

At a minimum, Lerner says a REALTOR® who posts listings on his Facebook page should have the following information underneath his picture:

First Name Last Name, REALTOR®
Broker Office Name
Broker Office Phone #
Street Address
City, State Zip Code

Related posts:

1. PAR hosts social media panel
2. Expert offers ‘secret sauce’ for engaging clients with social media

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Tags: facebook, listings, media, podcast, social, twitter

This entry was posted on Monday, October 19th, 2009 at 7:00 am and is filed under Real Property Podcasts, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.