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Real Property Podcasts, Social MediaPodcast: Don’t embellish the truth in social media
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Don’t make claims you can’t substantiate. Do follow the rules and regulations of the PA Real Estate commission, licensing act and Code of Ethics when communicating through social media. In part two of Social Media: Law and Ethics, Hank Lerner, director of member and legal services, says when targeting consumers, “you have to paint a true picture in all your advertising.”
Duration: 3:50
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Samantha Elliott Krepps was the Communications & Media Relations Manager at the Pennsylvania Association of Realtors®. |
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Hank,
As always–very good, to-the-point info. I’m going to send you something separately that I just read online.
That’s the glory of social media, right guys? Now that you’ve listened, feel free to send the links (including last week’s on the same topic – http://www.parjustlisted.com/archives/2193) out to all your friends, contacts and students (Wags…). PAR is viral, and there’s no vaccine!
Hank, need to get this out to the masses, don’t think it is being seen.
Thanks Hank! Hopefully you are just “preaching to the choir” but I suspect that is not the case.
Andrew Wetzel