Comments on: Advertising rules: Part I

By: Paula Kosko

Paula Kosko — Thu, 07 Jan 2010 20:25:55 +0000

This is a topic that is near & dear to my heart!

I am known in some local circles as the “ad police” because I’ve been known to point out blatant offenses only to have it fall on deaf ears…. over and over.

I agree with Fred, and it’s very frustrating! Good to know I’m not alone, though.

By: Brett Woodburn

Brett Woodburn — Thu, 07 Jan 2010 13:49:09 +0000

Nancy, that is a topic for an upcoming (relatively soon) blog. Stay tuned!

By: Fred Glick

Fred Glick — Thu, 07 Jan 2010 12:10:10 +0000

The biggest problem is that there are agents that continually violate these rules and the enforcement against them is pathetic.

The commission makes you fill out a very long form and it can take years before anything is done and the fines are minimal.

Until the state gets serious about this, the violators will keep on laughing at the rest of us.

By: Nancy Andiorio

Nancy Andiorio — Wed, 06 Jan 2010 23:55:37 +0000

My Question would be: If you had several listings that sold and advertized those sales on a flier, would you need to get permission from the buyer/new owner of the house who was not your client?

Just wondering because I think we do that all the time and doubt if anyone asks for permission to advertize that you sold their home.

By: Melanie McLane

Melanie McLane — Wed, 06 Jan 2010 14:42:17 +0000

Brett,
Great article! I wrote a course on this precisely because when you review the SREC fines and penalities, advertising is a lot of them! We still have too many agents out there who think Facebook and craigslist are somehow exempt!

By: Paul Mazzochetti

Paul Mazzochetti — Wed, 06 Jan 2010 12:14:40 +0000

Happy New Year Brett….thanks for clarifying in this article. I think most advertising issues all come down to agents with no supervision who do what they want. I can’t tell you how many times I have driven by checking out the competition to find only the brokerage name on the sign but the agent’s direct numbers and NOT the brokerage. Let’s have the commission start fining the broker also. Maybe that will get them more involved with supervising their agents ads!!