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Robb Heering, who founded the first nationwide Hispanic real estate franchise, says he opened Casa Latino because there was a tremendous need for understanding diverse cultures in real estate. Heering tells REALTORS® that understanding another culture is sometimes more important than learning the language. “Learn something about the Hispanic culture, the Asian culture and learn something about other minority cultures in this country,” Heering said. “Open your doors, open your arms and you’ll do great.” Since opening in 2005, his company has experienced triple-digit growth with more than 80 locations nationwide.
Robb Heering (Photo credit: Stuart Leask)
Duration: 2:58
Heering recently moderated a panel at the PAR January Business Meetings. He recommended reading the books in the Kiss, Bow or Shake Hands series to learn more about different cultures.
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About Samantha: Samantha Elliott Krepps is the External Communications Specialist at the Pennsylvania Association of REALTORS®. |
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Robb and the panel gave some excellent advice at the January PAR Business meetings regarding understanding different cultures. After being in the business for 11+ years, I always love to expand my knowledge and learn about other apects of the industry. Robb and the Panel enlightened quite a number of people and also gave quite a number of good resources to look into. A+++