Ask Meghan: Personal Facebook page vs. business page

Question: What’s the difference between a personal page and a business page on Facebook?

PAR's business page on Facebook

Answer: A personal page is your main account page that contains your pictures, wall, personal information, etc. You must have a personal page to create a business page.

As a REALTOR®, a business page (also known as a fan page) is where you can promote your real estate business. You can post listings and your skills as a real estate professional (and remember to have all of the information required by the PA Real Estate Commission about yourself).

The main reason to create a business page on Facebook is because social media is what its name says – a place to be social. Facebook’s Terms of Service prohibits individuals from promoting businesses on personal profiles. You wouldn’t want to spend months connecting with people on Facebook to have it taken away because you posted your listings, would you?

To learn more about creating a business page on Facebook, visit Facebook’s how-to page.

Do you have a social media question? Ask Meghan by filling out this form.

Related posts:

1. Strategy is key to a successful Facebook page
2. First real estate agent directory launched on Facebook

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Tags: business, facebook, fan, page

This entry was posted on Friday, February 12th, 2010 at 6:00 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed.