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REALTORS® should not use Twitter to list properties but can use the social media site for research and networking.
“Twitter is great for interacting with people in your community; it’s about meeting people, getting to know them and having conversations,” said Inman News columnist and technology speaker Teresa Boardman.
Boardman, a St. Paul REALTOR®, said REALTORS® can use Twitter to garner information about new real estate trends and information. “Interact with people on a common topic it doesn’t have to be about business,” Boardman added.
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Samantha Elliott Krepps was the Communications & Media Relations Manager at the Pennsylvania Association of Realtors®. |
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That’s right, it’s about the relationship before the sale. Get people to know, like and trust you and the rest comes together naturally (assuming you can effectively communicate your service offering without blatantly shoving it one them).
Teresa’s great. I just interviewed her for a blogging book I put together…