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Member Services, Social MediaAsk Meghan: Mobile marketing offer for PAR members
Question: I heard about a new text messaging program for PAR members. How is this a better deal than the text plan I have with my current cell phone provider?
Answer: This isn’t a text messaging plan for your phone. PAR secured an exclusive Preferred PARtner offer for our members with TxT2Look.com which specializes in SMS (text message) marketing for real estate.
Text message marketing for real estate means each listing has its own mobile website with photos, virtual tours, videos, maps, etc. When a prospective buyer sees a house for sale, he can send a text message to the code on the signage and instantly receive information back about the property. The listing agent receives a notification every time a prospective buyer requests information.
“Today’s market is extremely competitive and it’s important that agents offer buyers the tools necessary to simplify the search process,” said TxT2Look.com President John Gallinaugh. “Over 270 million Americans carry their mobile phones with them wherever they go, including out searching for a home. They use their cell phones for everything from searching the web, to talking, to sending more than five billion text messages per day. Agents who offer mobile solutions, such as TxT2Look, which is texting to get property info delivered instantly and on the buyer’s terms, will quickly separate themselves from the rest and by simplifying the process of getting the information, will be the most successful at attracting new buyers.”
Member benefits include:
• Mobile business card that links your contact information to all of your listings
• Mobile site for each individual listing
• Secure access requiring username and password
• Complete data access and management
• Marketing tips and sharing best practices
• Online webinar training
The monthly price for unlimited codes/listings is $29.95 which includes unlimited free text messages per month per code. The annual registration fee is $50 per real estate agent.
To learn more and sign up, visit PAR.TxT2Look.com.
Do you have a social media question? Ask Meghan by filling out this form.
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Meghan Tinkham is the Community Manager at the Pennsylvania Association of Realtors®. Follow her on Twitter @PAR_Meg. |
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Having all the latest in tech tools to make our business work better and less time for us is key in this current real estate market. Using such fine tools as TXT2Look is one of the ways to get yourself above the competition in your market area. I prefer to work on getting more listings and buyers not to have to take the time to constantly look at new technology that can help me do my job 24/7! TXT2Look offers me this opportunity, having a rider on a sign that says text for more info is awesome. 24 silent salesman working for me! I got a call this week from a young girl probably about 14 or so asking for more details on one of my properties. I asked if she were buying her first home and she giggled and said – her Mom was driving and didn’t text well – so she was getting the info for her. I asked them to wait about 10 minutes and drove right over to show them the house. It didn’t work for them but I did get them as a client as the daughter told her Mom, anyone my age (oh boy) using such tech tools was who she should have as their Realtor. So – tech savy – well not 100% but I am getting there! Thanks! Bette McTamney