Podcast: Grow your business in the multicultural market

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The growing multicultural market in Pennsylvania offers untapped business for REALTORS®, according to Dan Carrillo, managing partner of the Gonzales Group. Carrillo, with the multicultural market research firm, said that the Hispanic and Asian markets will most likely drive the potential home-buying population in the coming years. “One size does not fit all,” Carrillo said. “REALTORS® really need to have a business plan that is very specific to the demographics in their market.” Carrillo estimated by 2014 the Hispanic population will grow another 20 percent and the Asian population by 15.5 percent. In Part two of our series, Dan Carrillo will discuss the new benefit for PAR members, the Gonzales Group Experience.

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Tags: Demographics, Gonzales Group, Multicultural Markets

This entry was posted on Monday, August 16th, 2010 at 6:00 am and is filed under Real Property Podcasts. You can follow any responses to this entry through the RSS 2.0 feed.