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Podcast: Increase sales with multicultural website

Monday, August 23, 2010
By Samantha Elliott Krepps

Click to listen to the podcast

REALTORS® have free access to the Gonzales Group Experience, a multicultural website which is a repository of multicultural information, according to Dan Carrillo, managing partner of the Gonzales Group.

“The website is a compilation of the research we’ve done and public information that we’ve repackaged,” said Carrillo.

When Carrillo polled REALTORS® across the country, REALTORS® said they wanted definitive information about the multicultural market.

“They asked for very specific information that they could find in one place that would help them grow their market share in these growing markets,” Carrillo added.

The Gonzales Group Experience can be accessed through PARJustListed.com or parealtor.org.

About Samantha Elliott Krepps:
Samantha Elliott Krepps was the Communications & Media Relations Manager at the Pennsylvania Association of Realtors®.

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