Author Archive

Virtual office increases communications between REALTORS®

Tuesday, August 31st, 2010
Virtual office increases communications between REALTORS®

Coldwell Banker Hearthside, REALTORS® started a “virtual office” for agents in its Malvern location several weeks ago. The goal of this pilot project is to reduce the office’s overhead costs and eliminate the need for agents to be in the office. »

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Posted in Industry News, Technology | 7 Comments »

Social media policies provide risk management for brokers

Wednesday, August 25th, 2010
Social media policies provide risk management for brokers

National Association of REALTORS® (NAR) Associate Counsel Katie Raynolds said a social media policy provides a guideline for employees and agents so they know how the company expects them to represent themselves and the firm online. »

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Posted in Legal Issues, Social Media | No Comments »

Testimonials increase REALTORS®’ credibility

Tuesday, August 24th, 2010
Testimonials increase REALTORS®’ credibility

Testimonials build credibility in the real estate market; the difference is how to use them in today’s market. “It’s a well-known fact that third-party endorsements raise your credibility,” said Joeann Fossland, a national speaker and coach based in Arizona. »

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Posted in Industry News | No Comments »

Today’s consumers expect instant responses

Tuesday, August 17th, 2010
Today’s consumers expect instant responses

Putting the consumer’s needs first is imperative to success, according to Marilyn Wilson of the WAV Group, a real estate research company. »

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Posted in Industry News | No Comments »

HUD charges Bucks County property managers with housing discrimination

Thursday, August 12th, 2010
HUD charges Bucks County property managers with housing discrimination

Pennsylvania property owners and their Bucks County management company were charged with housing discrimination by the U.S. Department of Housing and Urban Development (HUD) this week. »

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Posted in Industry News, Legal Issues | 2 Comments »

LinkedIn targets real estate industry with new app

Wednesday, August 11th, 2010
LinkedIn targets real estate industry with new app

LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company. »

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Posted in Industry News, Social Media | 3 Comments »

Open houses draw prospects to REALTORS®

Tuesday, August 10th, 2010
Open houses draw prospects to REALTORS®

Most REALTORS® understand the purpose of an open house isn’t to sell the house; it’s a lead source, according to real estate coach Dirk Zeller. “You should be picking the best of your inventory because it’s your storefront for the day,” he said. »

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Posted in Industry News | 2 Comments »

Host online open houses with virtual 3D tours

Tuesday, August 3rd, 2010
Host online open houses with virtual 3D tours

With the virtual 3D tour, REALTORS® can now host virtual open houses. Clients can visit the website, “walk” through the property and ask questions of the online REALTOR®. »

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Posted in Industry News, Technology | No Comments »

New website opens doors in multicultural markets

Friday, July 30th, 2010
New website opens doors in multicultural markets

To help members better understand the traditions and cultures of these diverse clients, PAR is offering its members access to a multicultural information website, the Gonzales Group Experience®. »

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Posted in Association News, Member Services | 5 Comments »

Using LinkedIn to increase business

Wednesday, July 28th, 2010
Using LinkedIn to increase business

“Too many people set up a profile on LinkedIn and forget about it but there are tremendous opportunities on LinkedIn,” according to Ted Janusz, owner of Janus Presentations. “You don’t have to be a computer guru to use the features.” »

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Posted in Industry News, Social Media | No Comments »

Friday, September 3, 2010

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