Author Archive

Coldwell Banker Hearthside, REALTORS® started a “virtual office” for agents in its Malvern location several weeks ago. The goal of this pilot project is to reduce the office’s overhead costs and eliminate the need for agents to be in the office. »

National Association of REALTORS® (NAR) Associate Counsel Katie Raynolds said a social media policy provides a guideline for employees and agents so they know how the company expects them to represent themselves and the firm online. »

Testimonials build credibility in the real estate market; the difference is how to use them in today’s market. “It’s a well-known fact that third-party endorsements raise your credibility,” said Joeann Fossland, a national speaker and coach based in Arizona. »

Putting the consumer’s needs first is imperative to success, according to Marilyn Wilson of the WAV Group, a real estate research company. »

Pennsylvania property owners and their Bucks County management company were charged with housing discrimination by the U.S. Department of Housing and Urban Development (HUD) this week. »

LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company. »

Most REALTORS® understand the purpose of an open house isn’t to sell the house; it’s a lead source, according to real estate coach Dirk Zeller. “You should be picking the best of your inventory because it’s your storefront for the day,” he said. »

With the virtual 3D tour, REALTORS® can now host virtual open houses. Clients can visit the website, “walk” through the property and ask questions of the online REALTOR®. »

To help members better understand the traditions and cultures of these diverse clients, PAR is offering its members access to a multicultural information website, the Gonzales Group Experience®. »

“Too many people set up a profile on LinkedIn and forget about it but there are tremendous opportunities on LinkedIn,” according to Ted Janusz, owner of Janus Presentations. “You don’t have to be a computer guru to use the features.” »