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Industry News
HUD charges Bucks County property managers with housing discrimination
Pennsylvania property owners and their Bucks County management company were charged with housing discrimination by the U.S. Department of Housing and Urban Development (HUD) this week. »
2 Comments »LinkedIn targets real estate industry with new app
LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company. »
3 Comments »Open houses draw prospects to REALTORS®
Most REALTORS® understand the purpose of an open house isn’t to sell the house; it’s a lead source, according to real estate coach Dirk Zeller. “You should be picking the best of your inventory because it’s your storefront for the day,” he said. »
2 Comments »Multicultural marketing: The best way to stay relevant in a recession
As U.S. consumer markets evolve and grow, multicultural marketing has become increasingly important, especially for REALTORS®. The demographic tide is turning and businesses ignore these changes risk alienating the very ethnic segments that will drive sales in the coming years. »
No Comments »Job loss and medical bills top factors contributing to PA foreclosures
Job loss and unexpected medical bills are among the top factors contributing to home foreclosures in Pennsylvania, according to a survey commissioned by the Pennsylvania Association of REALTORS® (PAR). »
No Comments »Host online open houses with virtual 3D tours
With the virtual 3D tour, REALTORS® can now host virtual open houses. Clients can visit the website, “walk” through the property and ask questions of the online REALTOR®. »
No Comments »PA REALTOR® accepted into NAR’s Leadership Academy
The first person from Pennsylvania, District 8 Vice President Victoria Lowry, was selected for the National Association of REALTORS® (NAR) 2011 Leadership Academy class. »
1 Comment »Job growth key to housing recovery
So what should we expect? Much depends on the employment picture and its impact on house prices over the next several months. If job growth returns, prices will continue to stabilize and market demand will improve. »
1 Comment »Using LinkedIn to increase business
“Too many people set up a profile on LinkedIn and forget about it but there are tremendous opportunities on LinkedIn,” according to Ted Janusz, owner of Janus Presentations. “You don’t have to be a computer guru to use the features.” »
No Comments »Sphere includes more than friends and family
Working a “sphere of influence” business is not about pestering friends and family to help you get leads, according to Jennifer Allan, owner of Sell With Soul, a real estate consulting company based in Florida. »
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