Social Media
Social media policies provide risk management for brokers
National Association of REALTORS® (NAR) Associate Counsel Katie Raynolds said a social media policy provides a guideline for employees and agents so they know how the company expects them to represent themselves and the firm online. »
No Comments »LinkedIn targets real estate industry with new app
LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company. »
3 Comments »Using LinkedIn to increase business
“Too many people set up a profile on LinkedIn and forget about it but there are tremendous opportunities on LinkedIn,” according to Ted Janusz, owner of Janus Presentations. “You don’t have to be a computer guru to use the features.” »
No Comments »Define goals of social media networking
It’s important to understand the goal of participating in social media. “Are you looking for buyers and sellers online or are you finding information to better work with your buyers and sellers?” said Mike Barnett, president/CIO of Property Panorama, a virtual tour software company. »
No Comments »REALTOR® websites should appeal to niche market
If a REALTOR® can’t be found on the Internet, he doesn’t exist to most consumers, according to Tricia Andreassen, CEO and founder of Pro Step Marketing, in Denver, NC, a real estate-focused marketing strategy, design and implementation firm. »
No Comments »Ask Meghan: Prevent spam comments
Question: I have a blog but am constantly being bombarded with spam comments. What can I do to prevent this? »
2 Comments »Are REALTORS® meeting their clients’ needs?
“REALTORS® should take a look at their business and see how changes could help their business improve,” said Karel Murray, real estate expert. “You really should consider whether you are delivering what the customer wants or are you obsolete?” »
No Comments »Ask Meghan: Mobile marketing offer for PAR members
I heard about a new text messaging program for PAR members. How is this a better deal than the text plan I have with my current cell phone provider? »
1 Comment »Ask Meghan: What are the etiquette rules for cell phones?
Question: I pride myself on being a responsive REALTOR®. I have an iPhone which I use to update my blog, text, email and talk to my clients and other people in the industry all day long. The downfall of being so responsive is I don’t want to be rude while going about my daily... »
2 Comments »Ask Meghan: Time to check Facebook privacy settings again
If your profile tab on Facebook hasn’t been updated yet, it will soon. These new changes mean it’s time to check your privacy settings again. »
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