Announcements
REALTOR® Nationwide Open House, April 10-11: Details for PAR members and local associations
2010 District Conference Road Show: Register online
PAR Call to Action: Support the Housing Trust Fund
Related Links
 |
 |
 |
 |
 |
Social Media
Ask Meghan: Facebook privacy
Do you have a question about Facebook privacy or social media? Then ask Meghan Tinkham, PAR's E-Communications Specialist. She will be answering your questions about social media in this weekly column. »
4 Comments »Swanepoel says REALTORS® need ‘extreme makeover’
The real estate industry needs to change to serve consumers the way they want and expect to be served, according to Stefan Swanepoel, a noted real estate expert who annually publishes Swanepoel Trends Report. »
1 Comment »Follow me on Twitter. Please?
Beginning this week, I'm going to try Twitter. Are you as excited as I am? »
3 Comments »Podcast: REALTOR® says consistent marketing achieves steady sales
Kat Barry, recently named one of REALTOR® magazine’s 30 under 30, managed to maintain a steady sales level after moving across the country twice. Barry now lives in Pittsburgh and has made several appearances on HGTV’s "My House Is Worth What?" She says marketing your talents and achievements is key to being a successful... »
No Comments »Real estate scams hitting more REALTORS®
The sophistication level of the scams continues to increase as these con artists lift property photos from the REALTORS®’ web sites, load them onto Craigslist and try to lure consumers to send them deposits. »
No Comments »Podcast: Don’t embellish the truth in social media
In part two of Social Media: Law and Ethics, Hank Lerner, director of member and legal services, says when targeting consumers, “you have to paint a true picture in all your advertising.” »
4 Comments »Podcast: All the rules apply when targeting customers on social media
Many PAR members communicate through social networking. Hank Lerner, director of member and legal services, says if REALTORS® are going to target potential real estate customers online, “all the regulations of the PA Real Estate Commission, licensing act and Code of Ethics still apply.” »
1 Comment »Social media similar to other marketing
Noted real estate blogger and chief executive officer of Century 21 Advantage Gold in Philadelphia Bill Lublin said social media gives REALTORS® an opportunity to engage with communities online. As they connect with people and build trust, people will come to them to buy and sell houses. »
4 Comments »Are you building trust online?
Managing your online reputation has become increasingly important as the use and scope of the Internet continues to grow. »
No Comments »Facebook isn’t exempt from advertising rules
REALTORS® are joining the social networking conversation but they might not be following the rules that govern their conversations. »
4 Comments »
