Technology
Virtual office increases communications between REALTORS®
Coldwell Banker Hearthside, REALTORS® started a “virtual office” for agents in its Malvern location several weeks ago. The goal of this pilot project is to reduce the office’s overhead costs and eliminate the need for agents to be in the office. »
7 Comments »Host online open houses with virtual 3D tours
With the virtual 3D tour, REALTORS® can now host virtual open houses. Clients can visit the website, “walk” through the property and ask questions of the online REALTOR®. »
No Comments »‘Inbound’ marketing attracts customers to websites
Technology has changed how companies should market to consumers if they want to be successful, according to Mike Volpe, vice president of marketing at HubSpot, a marketing software company in Cambridge, MA. »
No Comments »Define goals of social media networking
It’s important to understand the goal of participating in social media. “Are you looking for buyers and sellers online or are you finding information to better work with your buyers and sellers?” said Mike Barnett, president/CIO of Property Panorama, a virtual tour software company. »
No Comments »REALTOR® websites should appeal to niche market
If a REALTOR® can’t be found on the Internet, he doesn’t exist to most consumers, according to Tricia Andreassen, CEO and founder of Pro Step Marketing, in Denver, NC, a real estate-focused marketing strategy, design and implementation firm. »
No Comments »Ask Meghan: Prevent spam comments
Question: I have a blog but am constantly being bombarded with spam comments. What can I do to prevent this? »
2 Comments »Are REALTORS® meeting their clients’ needs?
“REALTORS® should take a look at their business and see how changes could help their business improve,” said Karel Murray, real estate expert. “You really should consider whether you are delivering what the customer wants or are you obsolete?” »
No Comments »Company launches three new real estate apps
The Complete Realty Suite from Visionary Apps launched in late February and was already ranked the 17th most downloaded app over thousands in the Apple Store. »
1 Comment »New search engine highlights rentals
Launched late last year, RentJungle.com pushes traffic to sites with rental listings available online, according to Jon Pastor, its president. Based in Pittsburgh, Pastor said he and Cleveland-based REALTOR® Rick Ferris started Rent Jungle to serve an area that was underserved by search engines like Google. »
1 Comment »Expert lists ‘must-have’ technology for REALTORS®
There are several basic technology tools that every REALTOR® should have to advance his business, according to Michael Antoniak, a professional freelance writer and frequent contributor to REALTOR® magazine. »
2 Comments »












