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It’s important to understand the goal of participating in social media. “Are you looking for buyers and sellers online or are you finding information to better work with your buyers and sellers?” said Mike Barnett, president/CIO of Property Panorama, a virtual tour software company.
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If a REALTOR® can’t be found on the Internet, he doesn’t exist to most consumers, according to Tricia Andreassen, CEO and founder of Pro Step Marketing, in Denver, NC, a real estate-focused marketing strategy, design and implementation firm.
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Question: I have a blog but am constantly being bombarded with spam comments. What can I do to prevent this?
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“REALTORS® should take a look at their business and see how changes could help their business improve,” said Karel Murray, real estate expert. “You really should consider whether you are delivering what the customer wants or are you obsolete?”
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The Complete Realty Suite from Visionary Apps launched in late February and was already ranked the 17th most downloaded app over thousands in the Apple Store.
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Launched late last year, RentJungle.com pushes traffic to sites with rental listings available online, according to Jon Pastor, its president. Based in Pittsburgh, Pastor said he and Cleveland-based REALTOR® Rick Ferris started Rent Jungle to serve an area that was underserved by search engines like Google.
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There are several basic technology tools that every REALTOR® should have to advance his business, according to Michael Antoniak, a professional freelance writer and frequent contributor to REALTOR® magazine.
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Using the Point2Agent Syndication Dashboard, a web-based company that syndicates listings and distributes them across popular home-search sites nationwide, PMAR automatically downloads listings from its MLS to 35 pre-selected real estate sites. Thirty-five percent of PMAR members are currently signed onto the service which has been offered since early February.
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“A lot of people aren’t using built-in apps like the calendar on their smart phones,” said Mike Mangino, president of Elevated Rails. “Many people don’t realize how easy it is to synchronize their phones with their desktop so they can keep their contact information and calendar on their phone.”
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Thursday, May. 17, 2012
