Announcements
REALTOR® Nationwide Open House, April 10-11: Details for PAR members and local associations
2010 District Conference Road Show: Register online
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Real Property Podcasts
Podcast: Exterior staging can entice buyers
In part three of our series on home staging, Barb Schwarz, who’s been staging properties for 35 years, says that it’s important to tackle the simple chores of landscaping. »
1 Comment »Podcast: Staging is that important
Barb Schwarz, creator of the home staging industry, discusses home staging in a down economy in this week's Real Property podcast. »
3 Comments »Podcast: Virtual staging should reflect the home
Virtual staging is a growing trend that many REALTORS® are using to move listings. »
1 Comment »Podcast: PAR•CIE can help REALTORS® increase business
John Derham, chair of PAR’s Commercial, Industrial and Investment Committee and senior managing director of Cushman and Wakefield in Philadelphia, said for just $28 a month, members can get access to and post commercial listings statewide on PARCIE.com. »
No Comments »Podcast: PA remains below national foreclosure average
Foreclosures have not reached the crisis level in Pennsylvania as they have elsewhere, according to Dr. Austin Jaffe, PAR’s consulting economist and director of real estate studies at Penn State University. »
No Comments »Podcast: Tax credit and seasonality account for increased sales
In the last quarter, sales in Pennsylvania rose 11.8 percent but the median home sale price is still declining. »
No Comments »Podcast: Emotions are important in negotiating a deal
Harrisburg native and internationally renowned negotiation expert Dr. Daniel Shapiro says, “When it comes to real estate you can’t avoid emotions and in fact, you don’t want to.” »
No Comments »Podcast: REALTOR® says consistent marketing achieves steady sales
Kat Barry, recently named one of REALTOR® magazine’s 30 under 30, managed to maintain a steady sales level after moving across the country twice. Barry now lives in Pittsburgh and has made several appearances on HGTV’s "My House Is Worth What?" She says marketing your talents and achievements is key to being a successful... »
No Comments »Podcast: Don’t embellish the truth in social media
In part two of Social Media: Law and Ethics, Hank Lerner, director of member and legal services, says when targeting consumers, “you have to paint a true picture in all your advertising.” »
4 Comments »Podcast: All the rules apply when targeting customers on social media
Many PAR members communicate through social networking. Hank Lerner, director of member and legal services, says if REALTORS® are going to target potential real estate customers online, “all the regulations of the PA Real Estate Commission, licensing act and Code of Ethics still apply.” »
1 Comment »
