PAR Just Listed™ » Video

Use video to promote your business

Diana Dietz — Fri, 30 Sep 2011 10:00:36 +0000

About 73 percent of homeowners would be more likely to list with agents using video than those who don’t, according to Darin Persinger, founder of Productivity Junkies.

“Unfortunately only eight percent of Realtors® actually use video in their marketing,” he said. “Products that have videos are 95 percent more likely to be bought and video can add up to two minutes to a visitor’s stay on your website.”

Persinger compared the statistics of the average time a person spends on YouTube to how many Realtors® actually use the website as a marketing tool and urged them to consider using video to promote their business during an Agent Reboot conference in Cherry Hill, NJ.

“The average person spends 15 minutes a day on YouTube. By 2013, video will be 90 percent of all consumer IP traffic and 64 percent will be mobile traffic,” he added. “Video can increase the likelihood of a front-page Google search as well.”

Among the reasons Persinger believes Realtors® aren’t utilizing video as much as they should is because they are overwhelmed by the technology, don’t know where to begin, are camera shy, intimidated by editing and are afraid the video will look too unprofessional.

“Don’t let your ego get in the way of making a video,” he said. “You must differentiate yourself by using video. Your target market is demanding you do better.”

In choosing the necessary equipment to begin making a video, he recommends simply starting off using the video camera on your smart phone then moving to a digital camera.

Persinger suggested several content ideas Realtors® can use for their videos:

Share information about your local real estate market
Share information about your local community
Do a property tour of a listing
Do a question & answer session
Create a screencast
Give a tour of community or neighborhood
Get client testimonials

When ready to implement video into your marketing, he suggests using these steps:

Pick your equipment
Pick your method
Keep the video under two minutes
Don’t worry about editing just yet
Post it (YouTube)
Share it (Facebook, Twitter, etc.)

“Don’t think you will need to master your first video,” Persinger said. “The more you do it, the better you will get at it.”

PAR’s CEO highlights real estate trends

Samantha Neely — Mon, 20 Jun 2011 10:00:57 +0000

PAR CEO Dave Phillips, CAE, RCE, gave a presentation at the Spring Business Meetings on the Swanepoel Trends for 2011, the PAR strategic plan and budget report and updates on NAR activities.

PAR hosts social media panel

Meghan Tinkham, e-PRO — Fri, 10 Jun 2011 09:55:32 +0000

At the Spring Business Meetings, panel members Robert “Wags” Wagner, Bill Lublin and Andrew Wooten discussed different aspects of social media including Facebook basics, reaching customers through social media and staying safe online.

Webinar: Roth emphasizes importance of Broker Involvement Program

Sylvia Lacerda — Wed, 21 Apr 2010 20:28:36 +0000

One of our important responsibilities as leaders and activists in NAR is to respond to NAR Calls for Action. Vicki Cox Golder, NAR’s 2010 President, has challenged the Broker Involvement Program to have 6000 Brokers enrolled by the end of the year. The program is free. Brokers - sign up and complete your enrollment with NAR’s staff. Learn more and sign up at REALTORActionCenter.com.

Duration: 3:38

Speaker: Don Roth, 2010 PAR President

Webinar: Educate your clients on today’s mortgage financial climate

Samantha Elliott Krepps — Wed, 12 Aug 2009 13:52:33 +0000

Scott Einbinder, a nationally known speaker, discusses the current financial mortgage climate and how REALTORS® can help educate their clients to get the financing they need in this webinar.

Duration: 51:08

Speaker: Scott Einbinder, real estate industry expert