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In this example, 'Mainline Jane' owned apartments that she liked to rent to college students, so like any savvy marketer, she posted advertisements on craigslist.com. The advertisements included, among other things, the statements “for 2 upper class college students … no pets/children.” The reference to upper class college students, alone is not a violation....
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Along with forbidding misrepresentations by a broad group of entities, including real estate agents and brokers, the rules also impose a new recordkeeping requirement that could affect the daily business practices of many Realtors®.
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IfByPhone.com offers NAR members a 15 percent discount and is introducing a more customized program designed specifically for Realtors® during NAR’s Mid-Year Meetings, May 11-13, in Washington, D.C., according to Irv Shapiro, IfByPhone CEO.
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The 2011 NAR Public Awareness campaign, which includes TV, radio, print and online ads, continues to support the messaging of the Home Ownership Matters campaign by reminding consumers that home ownership not only benefits families, it also helps build strong communities and creates jobs.
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“REALTORS® should take a look at their business and see how changes could help their business improve,” said Karel Murray, real estate expert. “You really should consider whether you are delivering what the customer wants or are you obsolete?”
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During a recession, the competition between businesses is greater than ever. Publicity helps businesses get that extra celebrity and credibility so they can stand out.
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April is Fair Housing Month and it offers a reminder about protected classes under the PA Human Relations Act (PHRAct). REALTORS® may not discriminate against anyone based on: race, color, national origin, familial status, age, disability, religion or sex.
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There are no published regulations in Pennsylvania to give guidance on what is acceptable -- and not acceptable -- in promoting your team. The Real Estate Commission has offered some guidelines that it believes comply with both the spirit and the word of the existing regulations. These guidelines are intended to,...
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In Pennsylvania there are no specific regulatory guidelines about electronic or digital advertisements -- but the Real Estate Commission has suggested that e-mails, blogs, instant messages and bulletin boards constitute advertisements.
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Tuesday, Feb. 7, 2012
