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Tag Archive
Are REALTORS® meeting their clients’ needs?
“REALTORS® should take a look at their business and see how changes could help their business improve,” said Karel Murray, real estate expert. “You really should consider whether you are delivering what the customer wants or are you obsolete?” »
Advertising builds name recognition
During a recession, the competition between businesses is greater than ever. Publicity helps businesses get that extra celebrity and credibility so they can stand out. »
Disability discrimination ranked highest in PA housing complaints
April is Fair Housing Month and it offers a reminder about protected classes under the PA Human Relations Act (PHRAct). REALTORS® may not discriminate against anyone based on: race, color, national origin, familial status, age, disability, religion or sex. »
Advertising rules: Part III
There are no published regulations in Pennsylvania to give guidance on what is acceptable -- and not acceptable -- in promoting your team. The Real Estate Commission has offered some guidelines that it believes comply with both the spirit and the word of the existing regulations. These guidelines are intended to,... »
Advertising rules: Part II
In Pennsylvania there are no specific regulatory guidelines about electronic or digital advertisements -- but the Real Estate Commission has suggested that e-mails, blogs, instant messages and bulletin boards constitute advertisements. »
Advertising rules: Part I
Of all the calls to the Hotline, questions about advertising are probably second in frequency only to questions about handling escrowed funds. Now is probably as good a time as any to review what is -- and is not -- permitted when REALTORS® advertise. »
Lowe’s offers incentives, discounts for REALTORS®
What’s better than settling on a home? For some, receiving the $8,000 tax credit. What’s better than the $8,000 tax credit? »
Facebook isn’t exempt from advertising rules
REALTORS® are joining the social networking conversation but they might not be following the rules that govern their conversations. »
Mi casa no es su casa
Can you advertise another broker's listing on Craigslist? »
It’s just business, nothing personal
From time to time we will field the following call on the Hotline: “I represent a landlord who owns a building; there is a business at street level and an apartment on the second floor. Can I market the property to adults only?” »
