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The Asian population is one of the fastest growing demographics in the United States and many of those immigrants are extremely interested in owning their own homes, according to Kathy Tsao, national vice chair of the Asian Real Estate Association of America (AREAA).
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As U.S. consumer markets evolve and grow, multicultural marketing has become increasingly important, especially for REALTORS®. The demographic tide is turning and businesses ignore these changes risk alienating the very ethnic segments that will drive sales in the coming years.
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Last month I had the privilege of visiting three of the most exciting real estate markets in the world. Three of the four “Little Tigers” (Taiwan being the fourth), South Korea, Hong Kong and Singapore provide an enormous feast for Western eyes. Though capitalism has been in vogue for a generation in these countries,...
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Wednesday, Feb. 8, 2012
