The way success is measured in the real estate industry has changed, according to Nancy Gardner, a real estate expert. “Clients want to see real results and measures that translate into benefits to them,” she said.
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PAR has translated many of its forms, including the new Agreement of Sale (ASR) into Spanish for REALTORS® to use as a reference when working with Spanish-speaking clients. These reference copies may not be used in transactions but can be used to allow Spanish-speaking clients to read the forms in their language.
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REALTORS® should take the time to update websites especially during the spring homebuying season, said Inman News columnist and technology speaker Teresa Boardman.
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RealAgile.com uses predictive analytics to help REALTORS® determine which consumers have a high probability of moving, according to Ed Neiman, executive vice president of marketing and sales for RealAgile. The patent is pending on the product.
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Agents often want to know why they can't take "their" clients with them when they switch brokerages. This will give some insight into the legal relationship with the consumer and how agents and brokers can address change.
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