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Roundtable discussions will be held at PAR’s Fall Business Meetings on Monday, Sept. 19 at 5:00 p.m. at the Harrisburg Hilton. Realtors® will be able to visit each table to learn more about how to make the real estate transaction go smoothly while working with home buyers and sellers with diverse backgrounds.
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It’s no coincidence that many of Realogy-affiliated franchises have recruited agents who speak multiple languages and service multiple diverse segments.
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To help members better understand the traditions and cultures of these diverse clients, PAR is offering its members access to a multicultural information website, the Gonzales Group Experience®.
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Casa Latino founder Robb Heering tells REALTORS® that understanding another culture is sometimes more important than learning the language.
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Robb Heering, chief executive officer of Casa Latino, founded the first nationwide Hispanic real estate franchise. Since opening in 2005, his company has experienced triple-digit growth with more than 80 locations nationwide.
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The Greater Philadelphia Association of REALTORS® is teaming up with local chapters of the Asian Real Estate Association of America, the National Association of Hispanic Real Estate Professionals and National Association of Real Estate Brokers to co-sponsor a booth and reception at Triple Play, Dec. 8-10.
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PREF expanded its mission to include a grant program for projects designed to benefit the Pennsylvania real estate industry.
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Tony Brown, chair of the Equal Opportunity and Cultural Diversity Committee Committee, discusses how this plan outlines objectives to help PAR members realize business opportunities in the growing multicultural markets.
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Thursday, May. 17, 2012
