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The number one topic being discussed by real estate industry leaders, gurus and MLSs is the distribution of listing data across the Internet. There are four questions that Realtors® should ask BEFORE they distribute their data. If they already spread their data across the Internet, it is not too late to ask these questions.
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A Lehigh Valley team of Realtors® creates informational and educational videos that highlight listings and explain the home buying process.
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“Many REALTORS® have no idea there are about 10 different sites that rank, grade and review real estate agents,” said Stephen Pacinelli, co-founder of TechSavvyAgent.com and a national sales manager with Top Producer. “But consumers know the sites exist and they’re posting en masse.”
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If a REALTOR® can’t be found on the Internet, he doesn’t exist to most consumers, according to Tricia Andreassen, CEO and founder of Pro Step Marketing, in Denver, NC, a real estate-focused marketing strategy, design and implementation firm.
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Buyers are increasingly turning to Google to search for homes and REALTORS®, according to Vanessa Fox, entrepreneur-in-residence of Ignition Partners.
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A large percentage of your business should be coming from the Internet or your business could be headed for trouble, said Mike Parker, a real estate consultant with Compass Internet Systems in California.
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The sophistication level of the scams continues to increase as these con artists lift property photos from the REALTORS®’ web sites, load them onto Craigslist and try to lure consumers to send them deposits.
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Thursday, Feb. 9, 2012
