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More than 90 percent of real estate professionals are using social media to some extent in their marketing, according to a 2011 NAR Realtor® technology survey. With more than 100 types of social media tools available on the internet, it may be difficult to decide which ones are the best to use.
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LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company.
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“Too many people set up a profile on LinkedIn and forget about it but there are tremendous opportunities on LinkedIn,” according to Ted Janusz, owner of Janus Presentations. “You don’t have to be a computer guru to use the features.”
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PAR E-Communications Specialist Meghan Tinkham talks about what is appropriate to post on social networking sites.
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Thursday, Feb. 9, 2012
