The increase of Internet listings with video and multiple photos is quickly making open houses more of a preference, rather than a necessity, for selling a home.
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The increase of Internet listings with video and multiple photos is quickly making open houses more of a preference, rather than a necessity, for selling a home.
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The number one topic being discussed by real estate industry leaders, gurus and MLSs is the distribution of listing data across the Internet. There are four questions that Realtors® should ask BEFORE they distribute their data. If they already spread their data across the Internet, it is not too late to ask these questions.
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Real estate professionals spend a lot of time learning how to take great pictures for their listings but often forget about learning how to avoid taking pictures that might hurt their sale, according to real estate instructor Dale Carlton.
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The way success is measured in the real estate industry has changed, according to Nancy Gardner, a real estate expert. “Clients want to see real results and measures that translate into benefits to them,” she said.
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Using the Point2Agent Syndication Dashboard, a web-based company that syndicates listings and distributes them across popular home-search sites nationwide, PMAR automatically downloads listings from its MLS to 35 pre-selected real estate sites. Thirty-five percent of PMAR members are currently signed onto the service which has been offered since early February.
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Many PAR members communicate through social networking. Hank Lerner, director of member and legal services, says if REALTORS® are going to target potential real estate customers online, “all the regulations of the PA Real Estate Commission, licensing act and Code of Ethics still apply.”
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Since homes are staying on the market longer REALTORS® need to take the extra step in keeping listing photos updated. Studies show consumers canvas the Internet for homes before calling a REALTOR®.
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Thursday, Feb. 9, 2012
