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As U.S. consumer markets evolve and grow, multicultural marketing has become increasingly important, especially for REALTORS®. The demographic tide is turning and businesses ignore these changes risk alienating the very ethnic segments that will drive sales in the coming years.
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To help members better understand the traditions and cultures of these diverse clients, PAR is offering its members access to a multicultural information website, the Gonzales Group Experience®.
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Minority homeowners have been hardest hit in the housing crisis, FHA official David H. Stevens told those gathered March 4 at the Multicultural Real Estate and Policy Conference in Washington, D.C.
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Thursday, Feb. 9, 2012
