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There are no published regulations in Pennsylvania to give guidance on what is acceptable -- and not acceptable -- in promoting your team. The Real Estate Commission has offered some guidelines that it believes comply with both the spirit and the word of the existing regulations. These guidelines are intended to,...
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In Pennsylvania there are no specific regulatory guidelines about electronic or digital advertisements -- but the Real Estate Commission has suggested that e-mails, blogs, instant messages and bulletin boards constitute advertisements.
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Of all the calls to the Hotline, questions about advertising are probably second in frequency only to questions about handling escrowed funds. Now is probably as good a time as any to review what is -- and is not -- permitted when REALTORS® advertise.
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The Rules and Regulations published by the State Real Estate Commission require associate brokers and salespersons to include the business name and telephone number of the employing broker on all advertisements. A licensee recently called the Hotline because when she called a co-operating agent’s employing broker’s telephone number, she was connected to a disembodied...
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At the NAR Mid-Year meetings, a proposal was made that would allow MLSs to stick to the traditional rule of a uniform offer of cooperating compensation and not allow listing brokers make the compensation contingent upon their eventual listing fee. An MLS that wishes to allow brokers to include this provision may still do...
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Can "professionalism" be legislated, ruled and/or taught, or does it come from inside of you?
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Wednesday, Feb. 8, 2012
