Krisstina Wise, owner of the GoodLife Team in Austin, said she doesn’t think REALTORS® have a choice but to participate in social media.
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Krisstina Wise, owner of the GoodLife Team in Austin, said she doesn’t think REALTORS® have a choice but to participate in social media.
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Getting results from social media can be difficult if you’re not disciplined, said Amy Chorew, technology speaker and trainer. Chorew said REALTORS® need to devote at least 15 minutes daily to social media tools that work for them.
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National Association of REALTORS® (NAR) Associate Counsel Katie Raynolds said a social media policy provides a guideline for employees and agents so they know how the company expects them to represent themselves and the firm online.
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LinkedIn, known for its lack of Mafia Wars-type apps, is creating apps for specific industries and real estate has been targeted, according Alan Bernier, CEO of Rofo.com, a San Francisco-based real estate technology company.
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“Too many people set up a profile on LinkedIn and forget about it but there are tremendous opportunities on LinkedIn,” according to Ted Janusz, owner of Janus Presentations. “You don’t have to be a computer guru to use the features.”
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It’s important to understand the goal of participating in social media. “Are you looking for buyers and sellers online or are you finding information to better work with your buyers and sellers?” said Mike Barnett, president/CIO of Property Panorama, a virtual tour software company.
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“REALTORS® should take a look at their business and see how changes could help their business improve,” said Karel Murray, real estate expert. “You really should consider whether you are delivering what the customer wants or are you obsolete?”
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During a recession, the competition between businesses is greater than ever. Publicity helps businesses get that extra celebrity and credibility so they can stand out.
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My busy schedule with work and family does not allow me to sit in the evenings and deal with Facebook, Twitter, etc. Am I missing the boat? How do others handle all the web sites, social media, e-mails, etc. and still have a life?
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Thursday, May. 17, 2012
