More than 50 percent of the reasons why Facebook pages and blogs fail are because of lack of engagement, according to Katie Lance, director of social media for Inman News.
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Technology has changed how companies should market to consumers if they want to be successful, according to Mike Volpe, vice president of marketing at HubSpot, a marketing software company in Cambridge, MA.
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According to Inman News columnist Teresa Boardman, REALTORS® should not use Twitter to list properties but can use the social media site for research and networking.
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