PAR has partnered with Barcode Realty to offer members the company’s services at a 20 percent discount.
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PAR has partnered with Barcode Realty to offer members the company’s services at a 20 percent discount.
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The Post-PC Era creates new challenges for businesses. It’s not enough to have a dynamic, engaging website. Now the site needs to convert to tablets and mobile devices so the consumer can engage from those devices.
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“Many REALTORS® have no idea there are about 10 different sites that rank, grade and review real estate agents,” said Stephen Pacinelli, co-founder of TechSavvyAgent.com and a national sales manager with Top Producer. “But consumers know the sites exist and they’re posting en masse.”
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The biggest threat to broker and franchise websites is their failure to keep pace with the online marketplace, according to the WAV Group, a real estate consulting and research company.
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Testimonials build credibility in the real estate market; the difference is how to use them in today’s market. “It’s a well-known fact that third-party endorsements raise your credibility,” said Joeann Fossland, a national speaker and coach based in Arizona.
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Technology has changed how companies should market to consumers if they want to be successful, according to Mike Volpe, vice president of marketing at HubSpot, a marketing software company in Cambridge, MA.
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If a REALTOR® can’t be found on the Internet, he doesn’t exist to most consumers, according to Tricia Andreassen, CEO and founder of Pro Step Marketing, in Denver, NC, a real estate-focused marketing strategy, design and implementation firm.
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REALTORS® should take the time to update websites especially during the spring homebuying season, said Inman News columnist and technology speaker Teresa Boardman.
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Thursday, Feb. 9, 2012
