For real estate professionals, the new YouTube layout is expected to provide an easier way to add video marketing to a business.
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For real estate professionals, the new YouTube layout is expected to provide an easier way to add video marketing to a business.
Read more »
More than 90 percent of real estate professionals are using social media to some extent in their marketing, according to a 2011 NAR Realtor® technology survey. With more than 100 types of social media tools available on the internet, it may be difficult to decide which ones are the best to use.
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“We’re returning to the time of our grandparents when a business’s success was based on the relationship it had established with its customers,” said Gee Dunsten, real estate instructor. “Word of mouth used to matter and it now does again, online.”
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“YouTube is the second most looked at search engine on the Internet,” said Amy Chorew, real estate trainer and technology expert. “Realtors® can use videos for more than their listings. It’s a way to engage the community by showing the opening of a restaurant or talking about what’s happening in the market.”
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Testimonials build credibility in the real estate market; the difference is how to use them in today’s market. “It’s a well-known fact that third-party endorsements raise your credibility,” said Joeann Fossland, a national speaker and coach based in Arizona.
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Thursday, Feb. 9, 2012
