Six steps to building your brand

Six steps to building your brand

Oct 15, 2014 | Kim Shindle

“These are all steps to building your brand and constantly being out there. You want to be known as the go-to expert in your market,” according to marketing expert Marsha Friedman, founder and CEO of EMSI Public Relations.

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Research reveals top agents' strategies

Research reveals top agents’ strategies

Oct 14, 2014 | Kim Shindle

“We found that the need for prospecting decreases as an agent becomes more successful (44 or more transactions annually),” said Steve Pacinelli, co-founder of Tech Savvy Agent and vice president of industry events for Move, Inc.

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Statewide home sales remain unchanged in third quarter of 2014

Statewide home sales remain unchanged in third quarter of 2014

Oct 13, 2014 | Kim Shindle

Home sales were down approximately one percent compared to the third quarter of 2013, while the median home sale price rose 0.6 percent to $176,000 quarter over quarter, according to a report released by the Pennsylvania Association of Realtors®.

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RAYAC Realtors® produce 'happy' video

RAYAC Realtors® produce ‘happy’ video

Oct 10, 2014 | Kim Shindle

The real estate business is good in York and Adams counties… and that makes Realtors® happy.

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Marketing Services Agreements: Are you still interested?

Marketing Services Agreements: Are you still interested?

Oct 9, 2014 | Brett Woodburn, Esq.

According to HUD, under RESPA, no settlement service provider, including Realtors®, can pay marketing fees in exchange for exclusive rights.

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Avoid being blocked on Facebook

Avoid being blocked on Facebook

Oct 8, 2014 | Kim Shindle

Many Realtors® have a Facebook profile but they don’t know how to maximize its potential, according to Leigh Brown, a Realtor® and real estate instructor.

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